SOUL BEER (2020)

Client: Jester Brewery

“Color is a power which directly influences the soul “ W.K.

”SOUL” is the new beer collection brewed by Jester Birrificio Agricolo, based in Petritoli - Italy. Destined to be sold in supermarkets, the customer immediately wanted an innovative communication for the product. The goal of this project was to create strong and original labels, each one with their own mood and color.
For the 4 illustrations I was inspired by African colored fabrics.